iFundVC

Neil Young is the CEO and a co-founder of iFund company ngmoco:) a developer and publisher of games for the iPhone and beyond.  Prior to founding ngmoco:), Neil spent 11 years at Electronic Arts, producing and managing the company’s first MMO Ultima Online, the industry’s first ARG, Majestic and two of the most successful game franchises in EA’s history - Lord of the Rings & The Sims 2.

It’s an important day in the life of our company as we’re announcing Rolando, MazeFinger & Topple - 3 of a dozen games that we have in development at ngmoco:)

We started our company with the commitment to make Apple’s handhelds the leading platform for games through killer, native software. What you’ll see from us is a range of games, available at a range of prices from free to premium, that are fun, beautiful and compelling. We’ll strive to raise the bar for gaming on the platform and our commitment to customers is that we’ll always try to give you great games that showcase this amazing device in a broad range of categories. Over time you’ll see the games and the framework that they are a part of evolve into a network that connects players together both with new games and with one another in new ways.

The iPhone can give you all the gaming goodness from arcade to adventure, from puzzle to platformer & from shooter to sudoku, but it can also give you games that you’ve never seen before - alternate & augmented reality games, mobile social experiences, games that use multi-touch, accelerometers, gps, the camera, your media and your friends to bring you amazing new experiences.

We’re embarking on the next phase of our mission to make the iPhone & the iPod touch the great gaming machines they deserve to be - we hope that you enjoy our games and are as touched by the iPhone as we’ve been.

Check out our games and learn more about the company at www.ngmoco.com

Bing Gordon joined KPCB after 26 years at Electronics Arts, where he was Chief Creative Officer from 1998 to 2008. Bing joined EA in 1982 and helped write the founding business plan that attracted KPCB as an initial investor, later heading EA marketing and product development for 16 years. Bing’s blog posts will focus on the gaming and social opportunities of this new platform.

I worked through the launches of several dozen meaningful game platforms since 1983, from the Atari 800 and C-64 to Playstation 3, Xbox 360 and Nintendo Wii…as well as some bumps in the road, like PC Junior, CD-I, Sega CD and Dreamcast. The iPhone 3G launch was as good as it gets. You go, iPhone!

Apple seems to have learned from history:

• The “first party” must be the Market Maker, as spokesperson, evangelizer and brand driver. No platforms succeeded when brand owners faltered.
• Critical mass or die. 20 Million units sold has been the minimum US audience for a meaningful game machine. Pretty good start with the 3G!
• 3^rd party software provides creative breadth and energy. I believe Apple invented 3^rd party “evangelism” with Guy Kawasaki several centuries ago.
• Best “Frenemies” Forever! When their game platform takes off, console companies have historically battled their 3^rd party developers for market share and profits. Apple’s early and open support of the Dev community is a veteran move, and commendable.
• Early is usually expensive… and lame. iPhone’s development tools have successfully reduced early development costs. But it is typically the “second generation” titles which are memorable and lasting.
• It takes “Killer apps” to attract new customers and define a platform. The App Store is definitely killer. Now it is up to developers to invent some never-seen-before game and social experiences.

This is a spectacular new era for gamers and developers. Apple and other open platforms have unleashed a creative fervor that reminds me of the first days of computer games, with software being programmed in garages, dorm rooms and spare offices.

Let the games begin!